On a clear winter morning, Roland Scheuing and Günther Strutz get in a company car in Neutraubling and drive from Krones headquarters to the Swabian district of Dillingen on the Danube. They are going to visit Gropper, a large-scale dairy producing both private-label and its own brands, and a long-standing Krones customer. Scheuing and Strutz, both members in Krones’ sales and project management team, reach the plant in Bissingen after a bit more than two hours on the road. In today’s globalised world, that is not very far away at all, and that is one of the major reasons why the business relationship between the technology group and the dairy came into being in 2004: Short travel distances foster personal contacts and ensure never-failing reachability.